01.Human Centered Design

Human-Centered Design (HCD) is an approach to problem solving commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. HCD emphasizes immersion, observing, and contextual framing in which innovators immerse themselves with the problem and community. HCD, also known as customer experience or design thinking, encourages us to stop jumping to solutions prematurely and to consider the problem from the customer’s perspective. Often we can find solutions that are cheaper and better, while significantly increasing customer satisfaction.

Ken Granderson

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Copyright 2020 Ariel Partners. All rights reserved.

Copyright 2020 Ariel Partners. All rights reserved.